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A campaign from Keep Britain Tidy aims to encourage car owners not to be a ‘tosser’ and stop throwing their rubbish from their cars. The campaign was started in April when new laws were introduced across the UK which meant anyone caught tossing rubbish from their vehicles could face up to £150 in fines.
Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “The mindless act of tossing plastic bottles and fast-food wrappers out of car windows is doing damage to our environment and our wildlife.
“Research published recently in Keep Britain Tidy’s Journal of Local Environmental Quality showed that millions of small mammals – voles and shrews - were dying after being enticed into bottles and cans thrown on to grass verges.
“We need to get the message out there that being a tosser is socially unacceptable and, regardless of who throws the rubbish, if it comes out of your vehicle you are responsible."
Many councils from around the UK have also backed the campaign including Newcastle City Council and North Tyneside Council.
Mark Penny, Commercial Manager at J&B Recycling said: “Every day when I drive along the A689 between A1 and A19 I see similar examples of litter at the side of road”
“I have also noticed an increase in face masks and gloves by the side of the road and dropped in our streets in general
“It’s important that people are not throwing any rubbish from their cars, especially personal protective equipment, nor should ppe be put in recycling bins it must go into general waste to look after our workers and keep our roads and rural areas clean too.”
For more information on the #DontBeATosser campaign, click through to Keep Britain Tidy’s website.